
The alocasia file
The honest dossier on the most beautiful plant that will make you doubt yourself, monthly — including the one page that stops you binning her alive.
- · 19-page PDF
- · Print-at-home
- · Personal licence
€15

Field guide · PDF
The honest review of the interior-magazine tree that punishes you for believing the photo.
€15incl. VAT
Prefer the lot? The sprout person's pack for €35 — save €10.
The fiddle leaf fig is the most expensive disappointment in the house — a full-sun rainforest tree sold as a calm corner ornament. This 18-page field guide decodes her brown spots, explains why moving her one metre costs a fortnight of leaves, tells you the light nobody admits she needs, and shows you what a healthy €60 tree actually looks like before you buy. Warm, honest, ruthlessly practical.
I'm not a botanist, and I don't have 150 plants — I keep a windowsill's worth, and I've killed a few learning how (a Calathea in eleven days is how this whole thing started). When something goes wrong I go down the rabbit hole: the studies, the extension-horticulture pages, the 2am forum threads, and every horror story plant people send in on @leafjournal on TikTok. These guides are that mix — hands-on experience checked against the research, cleaned up and told straight. No lab, no sponsorships, no “trust me.” Just what actually keeps a plant alive, so yours isn't the one that learns it the hard way.
Best value
Everything a first plant needs — and the red flags before you buy.
The beginner's ten · The unkillables · Plant red flags
€35€45

The honest dossier on the most beautiful plant that will make you doubt yourself, monthly — including the one page that stops you binning her alive.
€15

The plant everyone gets as a gift and nobody understands — starting with the fact that her flower is a leaf.
€15

The ten plants that actually live on my shelf — who they are, how they arrived, and the order a beginner should copy.
€15
Right after payment you land on a download page, and the link also arrives in your inbox. It's a PDF — read it on your phone, tablet, or print it.
No. Your email address is all it takes — that's where the download goes.
Email hello@leafjournal.app within 30 days and you get your money back. No forms, no questions. I'd rather refund you than have you own a guide you don't use.
If this guide doesn't help you, I'll refund it — email hello@leafjournal.app within 30 days and it's done.