
The alocasia file
The honest dossier on the most beautiful plant that will make you doubt yourself, monthly — including the one page that stops you binning her alive.
- · 19-page PDF
- · Print-at-home
- · Personal licence
€15

Field guide · PDF
Why your succulent stretches into a pale, leaning stick — and how to chop her back into the rosette you paid for.
€15incl. VAT
Prefer the lot? The cactus person's pack for €35 — save €10.
Succulents are the cheapest plants in the shop and the hardest to keep pretty in a north-European living room — because your windowsill is not Arizona. This honest field guide explains the stretch (etiolation), does the real light maths for EU homes, teaches desert watering and the squish test, and shows you how to behead a leggy plant back into a compact rosette. Seven specimen cards, per-species pet toxicity, a diary and cut-outs.
I'm not a botanist, and I don't have 150 plants — I keep a windowsill's worth, and I've killed a few learning how (a Calathea in eleven days is how this whole thing started). When something goes wrong I go down the rabbit hole: the studies, the extension-horticulture pages, the 2am forum threads, and every horror story plant people send in on @leafjournal on TikTok. These guides are that mix — hands-on experience checked against the research, cleaned up and told straight. No lab, no sponsorships, no “trust me.” Just what actually keeps a plant alive, so yours isn't the one that learns it the hard way.
Best value
Plants that forgive the forgetful — sun-loving and near-unkillable.
The succulents indoors file · The snake plant & zz file · The hot window list
€35€45

The honest dossier on the most beautiful plant that will make you doubt yourself, monthly — including the one page that stops you binning her alive.
€15

The plant everyone gets as a gift and nobody understands — starting with the fact that her flower is a leaf.
€15

The ten plants that actually live on my shelf — who they are, how they arrived, and the order a beginner should copy.
€15
Right after payment you land on a download page, and the link also arrives in your inbox. It's a PDF — read it on your phone, tablet, or print it.
No. Your email address is all it takes — that's where the download goes.
Email hello@leafjournal.app within 30 days and you get your money back. No forms, no questions. I'd rather refund you than have you own a guide you don't use.
If this guide doesn't help you, I'll refund it — email hello@leafjournal.app within 30 days and it's done.